MYTH: “Warranties Lose Us Money”

Why the Right Warranty Model Could Actually Grow Your Practice

In many dental practices, the word warranty triggers a familiar concern:

“If we cover more treatments, we’ll end up losing more money.”

It’s a common belief — and a reasonable one, on the surface. After all, if something goes wrong with a treatment and the patient expects it fixed for free, it feels like you’re footing the bill.

But here’s the truth:

You’re probably already absorbing those costs — just without a system in place to protect your time, your income, or your reputation.

Let’s unpack the myth and explore how the right warranty model can actually do the opposite of what most dentists fear — it can boost your revenue, build trust, and make your practice more efficient.

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The Real Cost of a “Standard” Warranty

Most practices already include a 12-month warranty in their small print — either formally or as a goodwill gesture. But when that warranty gets called on, what does it really cost you?

• Unpaid chair time
• Lost income for self-employed associates
• Lab fees the practice has to absorb
• Potential damage to patient confidence and retention

In other words, you’re already providing cover — but doing it at your own expense.

It’s not that warranties lose you money…

It’s that informal, unstructured warranties do.

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Turning a Liability Into an Asset

SmileSafe was built to flip this model on its head.

Rather than seeing treatment protection as a cost centre, our model transforms it into a trust-building, revenue-generating solution:

• ✅ 5-year protection for patients on all covered treatments
• ✅ Rolled into your care offering with no added admin burden
• ✅ Clear peace of mind that helps patients say “yes” more confidently

This isn’t a bolt-on upsell or a clunky insurance scheme. It’s a seamless part of your patient journey — one that gives patients reassurance while shielding your diary from unpaid rework.

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More Trust = Higher Treatment Acceptance

Today’s patients expect more. They Google everything, compare options, and want confidence that their investment in treatment is protected.

A 5-year warranty on treatment isn’t just a safety net — it’s a powerful trust signal that says, “We stand by our work.”

And when patients trust you more, they commit to treatment more often. We’ve seen practices increase treatment acceptance by offering SmileSafe, not just because of the protection — but because it shows you’re putting their long-term care first.

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You’re Already Standing Behind Your Work... Let SmileSafe Help You Protect It

The truth is, you’re already offering a form of warranty every time you fix a failed treatment for free.

But with SmileSafe, you can formalise that support into a clear, valuable offering that benefits your patients and your bottom line.

Warranties don’t have to lose you money.

Done right, they can make your practice more trusted, more modern, and more profitable.

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✅ Ready to see how SmileSafe fits into your practice?

Book a Demo to see how it works: https://calendly.com/smilesafe/30min

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